Instilled with the uncompromising dedication she witnessed while working in her family's Napa Valley winemaking business, founder April Gargiulo spent two years formulating the brand’s first product: the skin-transforming Active Botanical Serum. Thanks to its proprietary Phyto Radiance infusion, a time-intensive formulation process that harnesses whole-plant botanicals, the brand is known for its results-driven products that celebrities, makeup artists, and skincare devotees swear by for radiant skin.